Life Insurance Made Simple

There are a lot of questions that people have when they are looking for a Life Insurance Policy:

"Why do I need Life Insurance?"

“Where do I start?”

“How much coverage do I need?”

“What kind of policy do I want?”

Falsken & Associates has provided Life Insurance solutions for our clients for over a decade and we’re going to clear up some of the questions you might have whether you're jumping into your next or first insurance policy.

First, let’s define the two separate kinds of Life Insurance Policies:

1) Term Life Insurance

Term Life insurance is the simplest form of life insurance. Customers pay a premium in return for a death benefit. As the name suggests, coverage lasts only for a specified period of time. If the insured dies while the policy is in force, the death benefit will be paid to the beneficiary.

Term insurance is the cheapest form of life insurance, but provides no long-term cash benefits. 

2) Permanent Life Insurance (Cash Value Policies)

Permanent Life insurance offers considerable flexibility to the policyholder. There is no set policy period and the premiums are flexible, death benefits are adjustable and it accumulates cash value. This is useful when you want to cover a long-term need such as income for a spouse, college or end of life expenses.

Unlike Term Insurance, cash value policies provide both a living benefit and a death benefit. These are typically more expensive than term policies, but provide many more long-term benefits.  

We can help you put together a life insurance plan that includes a term policy, a permanent policy, or a combination of both. 

If you’re still having trouble, then head over to our website to learn more about Life Insurance before making your next life insurance purchase. 



Tim Falsken | 805-494-4187 | tfalsken@farmersagent.com

www.farmersagent.com/tfalsken